Need to evaluate potential investments? Test they really have a product people want? We can help with our Minimum Viable Product approach and ensure true product validation has occurred – or help you help them to get to the stage to burn to the next level

Our approach to product evaluation comes straight from your world. Every pound we spend on developing products makes us ask the same question – is it worth it? Because we take our approach so seriously, and only follow true user validation of product features, you can be sure that when we are involved in your investments or due diligence that we’ll shake out the essence of a good gig.

It’s only through an honest approach to product validation that you can cut through the emotional attachment of entrepreneurs.

So you have a great idea? How many people have really tested it? You used a focus group – marvellous. Did they buy? No. How many hits on your website? Dozens? Ah, I see, your homepage needs tweaking.

Sound familiar? There is a way through all of that – good products stifled by clouded execution can be nurtured.

We work with VCs pre and post funding to ensure that ideas worthy of being pushed get the money and generate returns. Equally, we’ve saved people a fair few pounds too!